Modest Elegance began in 2010 as a part-time kiosk around Winnipeg selling mainly shawls and pashminas. The name Modest Elegance came about to describe the look one exudes when wrapped in a soft, warm, and luxurious shawl.
Since then they've continuously increased their product line with the objective of keeping things fresh and trendy, yet classical and unique, like the Turkish copper jewellery that date back to the Ottoman empire.
MJ Designs was approached to develop the logo and branding of this unique business.